Page 33 - WCFL Fall 2017

by John Brennan, not want to list prices. They may
IT Development Director not have the time or capability
to change their website as prices
How do people find your change. Some feel that a sales
company’s website? edge is lost by publishing their
SeniorLivingGuide. prices. The fact is consumers
com is a search engine want to research before they
for senior housing, contact andSeniorLivingGuide.
home health and senior com offers the information
services. Even if you’re they’re searching for in one
doing your own Google easy to use format. Adver-
campaigns, our monthly tisers who list a starting
web traffic reaches more price on SeniorLiving-
potential customers than an Guide.com receive
independent website ever could. over 80% of the leads
Simply put, if you want people to find we generate.
your website, you need to advertise your
website. How do you track activity on your
website and use that information to
Do you know what the biggest improve your internet leads?
difference is between leads that come SeniorLivingGuide.com tracks how
from your website and leads that come consumers view you on our website.
from SeniorLivingGuide.com? We show you how often you appear
Consumers using SeniorLivingGuide.com in searches, how many people clicked
have been able to compare, apples through to your ad, how many times
to apples, your community or service your printable brochure was used, how
with your competitors and chose to send many times people clicked on your
you their information from a weblink and went directly to your
level playing field. They were able website and finally, how many people
to compare pricing, information, called you from your SeniorLivingGuide.
pictures, etc., all in a database com advertisement. With this knowledge
environment suited towards research. we can identify areas of improvement,
Consumers contacting you from constantly tweaking, to continually
SeniorLivingGuide.com are ready to improve upon and drive more traffic to
do business. your community or service.

Do you know the number one thing
people are looking for when they use the
internet to research senior housing and
services?
Price. Many independent websites do For more information call
877-995-0272