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     Did You Know?




      The mature market has over $1.6 trillion
      in spending power?
      Adults 50+ represent 76 million people,
      28% of the total U.S. population?
      Senior adults buy 74% of all prescription drugs?
      The senior market accounts for 80% of all luxury travel?
         Senior adults acquire 41% of all new cars?
         Senior adults spend more time online than teenagers?
         42% of museum visitors are 55+?
                                                         55+ households spend more than one
                                       trillion dollars on goods and services?
                                      16 million seniors exercise at
                                      least 3 times per week?
                                        Seniors are aging
                                         well and living longer
                                            and healthier than any
                                               generation before them.
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