Page 33 - WCFL Fall 2017

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Four Great Answers to FAQ’s Your site doesn’t appear to be senior
friendly.
How many hits does SeniorLiving- SeniorLivingGuide.com is designed
Guide.com get? primarily for the largest demographic of
We measure our traffic in sessions, not our base – boomer women. In addiion
hits. Sessions count a user who visits and to being a dynamic senior housing and
uses our site and does not count users services search engine, we also want
who visit and quickly “bounce” away to provide interesting editorial content
from SeniorLivingGuide.com. Many as well as industry information for our
websites use hits as a measurement. Hits advertisers.
can occur multiple times each time a
page is loaded. One visitor to I searched Google for “CCRC Or-
SeniorLivingGuide.com causes 37 “hits” lando” and your site was nowhere to
on the home page alone. (Please ask for be found but my website is #2. Why
our most recent “Urchin” sessions report. should I advertise on
SeniorLivingGuide.com?
Why should I pay to be on your site if SeniorLivingGuide.com utilizes both
basic listings are free? Search Engine Optimization (SEO) and
Our main goal is to be the leader in content Search Engine Advertising (SEA). We
for consumers searching for senior housing focus our marketing and budget on the
and services information, so we gladly list search terms that provide conversaation-
our book advertisers for free as a basic list- based results. While it is not possible to
ing. The downside to all of this informtion is appear #1 on all search engines for all
it gets harder for each community to stand possible search query terms,
out. Premium and Featured listings offer you SeniorLivingGuide.com appears in
top search results placement, more indi- many popular search results in both the
vidual content and links to get advertisers to organic and paid positions.
your website.