Page 2 - PLATIBLANC-ADVANCED-Catalogue (1)
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TWO out of THREE
women colour their hair regularly,
and, of these,
ONE out of THREE
dye their hair BLONDE
THE NUMBER OF WOMEN WANTING TO LIGHTEN THEIR HAIR
HAS DOUBLED OVER THE LAST 10 YEARS.
HOWEVER, MANY ARE TOO WORRIED THAT BLEACHING MAY DAMAGE
THEIR HAIR TO TAKE THE FINAL STEP.
