Page 8 - SMART TOUCH RANGE new 2020

WHAT ARE THE BENEFITS OF A MICELLAR SHAMPOO?

TIME TO CLEANSE

2-IN-1 SHAMPOO FOR FREQUENT USE:

+
CLEANS MOISTURISES

A new generation frequent-use shampoo that cleans hair
deeply while boosting moisture and providing colour
protection.

CLEANER HAIR BOOSTS MORE COLOUR
FOR LONGER MOISTURE PROTECTION
83% * 84% * 50% **

* Level of satisfaction sta-
ted by study participants.
** Measurements recorded
with a colorimeter.

MICELLAR TECHNOLOGY
Micelles are spherical chemical structures that are suspended in a liquid phase. They
have a bipolar structure: the polar end is attracted to water and the non-polar end
repelled by it. Impurities in the hair, such as product residue, resins and waxes, are
emulsified and attracted to the micelles as if to a magnet, making it easier to gently
deep-clean any hair type and leave it cleaner for longer. Its innovative action allows
up to 1 litre LESS WATER to be used in every wash.
300 g