Page 16 - Martin Shkreli Case Study
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was considered essential, internal company documents show. Last May,
               as the company did its due diligence before the purchase, one executive

               warned in an e-mail that new, high copays would force toxoplasmosis
               patients to seek alternative drugs.


               “We want to avoid that situation,” wrote Nancy Retzlaff, Turing’s chief
               commercial officer. “The need to address copay assistance is a key
               success factor.’”


               Having made Daraprim much more costly, Turing was offering to make it
               more affordable.


               Patient Services Inc.,” which runs similar programs for more than 20
               diseases, jumped at Turing’s offer and suggested the company kick
               things off with a donation of $22 million, including $1.6 million for the

               charity’s costs. That got Turing’s attention. “Did you see the amounts???
               $22MM!!!” wrote Tina Ghorban, Turing’s senior director of business
               analytics, in an e-mail to a colleague.” (7)


               Turing ultimately agreed to contribute $1 million for the patient fund, plus
               $80,000 for PSI’s costs.


               However, given that charitable donations are tax deductible the models
               in Diagram 1 suggest an alternative solution that might have been
               strategically more appealing?
































                 Diagram , ref (7)
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