Page 32 - Wells Fargo Bank (C) Teaching Note
P. 32

The answer, lies in a failure on the part of management.
                 Wells Fargo suffered from:


                     •  Lax internal controls

                     •  Excessive incentive programmes

                     •  Intense performance pressure from unrealistic sales

                         goals


                                         Employees Incentives


                                  Branch-level                         Reward
                                   employees
                                                                          =
                                 incentivised to
                                increase products                 Bonus Payment or
                                 per household                          fired


                                                                                             Senior management
                                                                                             disconnect with
                                                                                             incentive structures.

                                Senior Management Incentives
                                                                                             Failure to see the
                                                                                             problem or simply a
                                                                                             failure to monitor it?

                                     Senior
                                  management                           Reward
                                 incentivised to
                                    increase                              =

                                performance not
                                                                  Package of benefits
                                   based on
                                 ‘Eight is Great’                 No chance of firing
                                     metric





                 The CEOs who presided over these and similar practices,

                 when brought to book, generally go free with large

                 remuneration packages and pensions. After all the

                 rhetoric there is little evidence of senior management

                 facing criminal or even punitive censure.
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