Page 53 - Articulate Files

Hazel's Dilemma

Start-up, Production, Marketing

Hazel Hopper is fed-up

with her job in a

multinational and has
inherited some

money. A friend

suggests that she

should start her own
business and suggests

rabbits would be a

good option. The
appeal is there for her

and so she decides to
pursue the idea. But

she does not just jump

in, she has a plan based on research which she hopes will

allow better assessment and decision making.