Page 24 - Kirin Holdings Teaching Note

Communication is a key to the success of Isozaki’s

strategy. In the past the company focused on

shareholders return. Today, Isozaki acknowledges the

importance of the shareholder. However, by

restructuring the company as a holding company a new

perspective emerged for him which allows him to view

the distribution of resources, in a more long-term

frame of reference. Moreover, it allows him to
restructure the company further by redirecting

resources to support other stakeholder (supply chains,
staff, R&D, society initiatives etc.) elements which will in

return hopefully, increase perception, performance and

overall profitability.

Q7 Shifting gear from revitalisation to growth meant

Isozaki had to achieve key performance indicators

A7 Opportunities

Through the utilisation of current assets and

investment

Establish and foster new businesses bridging

Pharma & Beverages

Growth

Through efficient and disciplined investment

Profit growth of existing businesses

o Food: further strengthen profitability

o Pharmaceuticals: achieve outstanding growth