Page 7 - Kirin Holdings Teaching Note
P. 7
However, the shrinkage of the Japanese beer market saw
Kirin respond as other companies have done by moving
abroad through global mergers and acquisitions to increase
volume sales. It was the first of Japan’s major brewers to
strike out internationally through the purchase of a Brazilian
brewer in 2011.
International Growth
Sales
Projection
Brazil
Japan
Unfortunately, the Brazilian venture failed to produce the
expected sales as the economy turned down and control
proved difficult.
It was a tough situation that Isozaki inherited when he took
over as Kirin Holdings’ President and CEO IN 2015. He
