Page 167 - Flip Banks TG

BofA has shown that it is mastering the art of improving its

reputation – public relations and becoming a truly customer

focused company by follow government regulations whilst

developing relationships with customers, businesses and

financial institutions.

Through the pursuit of mobile banking, BofA looks to enter

these rapidly developing growth markets while putting the

emphasis on developing focused customer service. These in

turn may imply that from 2018 banking will be established
as the platform which will be the key to BofA’s future.