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Diagnostics
EXTERNAL FACTORS
INDUSTRY ENVIRONMENT
RBS has few suppliers but
their products are of
relatively little importance
and, if needed, could easily
be replaced by in-house e.g.
Moderate
technology and data
systems.
Many substitute products
Emerging virtual
currencies
High
Low/Moderate Highly competitive Moderate
Local but Global
Startup costs: high
Legal processes to open a bank
are complicated
Compliance
Many customers
Low switching costs
Moderate/High
Diagram 3: RBS PEST Analysis
