Page 206 - Flip Banks TG

Objectives

There are two primary objectives for this case study on TSB.

1: The first objective is to appreciation how a ‘new’ bank can
grow and develop in an oligopolistic industry where normal

market forces are heavily influenced by regulatory strictures
and actions.

2: The second objective is to develop an appreciation the

consequences of actions taken in response to strategic

failure and how tactical response if poorly communicated

has a resultant impact on all the constituent elements of the

business model.

Issues

4. Strategy -V- Structure within the business model

5. Senior Management responsibility and accountability
6. Ethics, Reward, Punishment and growth