Page 2 - Countertrade

Countertrade Theory, Exploratory Case Study and Associated

Teaching Solution

This e-resource comprises three sections:

1 •Countertrade Theory

2 •General Notes on Russia

3 •VOS Industries Case Study

4 •Case Study Teaching Solution

Section 1. Theory

Primary countertrade theory is presented and should be read before
moving on to reading the VOS Industries case study and used to develop

an understand the events that unfolded and during the period of the case
study.

Section 2. Case Study

The VOS Industries Case Study, is presented as the primary vehicle for
exploring the use of countertrade as a means of examining the nuances
associated with countertrade. Evaluating the firms’ responses as their its

country moves from a command economy to a free-market one is called
on as their operational and strategic rationale as their environment both
internal and external are fundamentally changed.

Section 3. Case Study Solution

Of necessity the case solution tries to give some pointers through the

examination of many of the functional roles of business and that of
strategic leadership. All of which impact on the use to which countertrade
is made, as the impact of environmental change and its analysis unfolds.