Page 63 - Stakis Consolidated Teaching Note

These areas of activity may be charted over time to show
the direction the company was following and the

resources it was allocating to achieve its strategic

developments (See figure 3).

The BCG Matrix allows the examination of products or

division in relation to their market share and relative
market growth rate. In the case of Stakis, broadly speaking,

there were five areas for consideration (See figure 2).

However, over time, and especially under Andros, sub-

divisions were created. These are shown and traced in
figure 2.