Page 74 - Case Lab Summary

Often lecturers in strategic management will tell their

students that there are three broad questions that may be

asked of any case study:

Where are we now?

Where are we going?

How do we get there?

In attempting to answer these questions it is hoped that the

student will adopt a holistic approach. The objective here is

to bring together all the available information in such a way

as to allow its examination in the most meaningful and

productive terms. In each of these areas there are a range

of questions or points that can act as a framework for

analyses. They can conveniently be listed as criteria to be

addressed, and consequently this allows a methodology to

be built up which can be used in any case study or business

situation.

Diagram 5