Page 8 - Case Lab Summary
P. 8
How Interactive Cases Can Help the Besieged Business
School’s Business Model
James G. Gallagher, E. Fordyce and D.P. Stevenson
ABSTRACT
The landscape of MBA courses is changing as the
application of technology impacts on course
delivery. The result may be that fifty percent of
business schools could be out of business within
ten years this at a time when the number of MBA
candidates is falling. Innovation in online
technology is opening the door to new forms of
learning. How then will these views impact upon
the case method and its position in teaching?
The case study and the case method hold a
tremendous potential for bringing life, reality,
credibility and utility to the pedagogic process.
On-line, interactive, multimedia case studies are
still in their infancy but their potential for
melding into the changing landscape of the MBA
is extremely high. They provide both a vehicle
and platform for developing active self-learning.
However, this is not without a cost which both
lecturer and institutions may not be willing to
