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References

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Marketing: An SME Perspective, UK: Prentice Hall

• Doole, I. and Lowe, R. (2001) International Marketing Strategy:
Analysis, Development and Implementation, SOUTH-WESTERN
Cengage Learning, London

• Fonda, D. and Gough, N. (2005) How Nike Figured Out China, Time
Magazine, p. 51 – 54

• EUCommerz; Business Development in the European Union
[www.eucommerz.com/eu_members Accessed 2nd July, 2010]

• Hollensen, S. (2001) Global Marketing – A Market-Responsive
Approach, London: Prentice Hall

• Terpstra, V. and Sarathy, R. (2000) International Marketing, New
York: Dryden Press

• Woods M. (2001) International Business: An Introduction, London:
Palgrave