Page 10 - Bigham Case Guide

Q3

Identifying the right product is the first step to

success. Evaluate the actions of Bigham's in light of
this.

The question sets and answer hints are provided to the

students in the interactive case study section. However,

The Teaching Guide analysis cannot be accessed by the

student unless they are given the password to that section.

This enables the lecturer to use the teaching guide via the

web in a classroom situation.