Page 4 - Bigham Case Guide

CASE USAGE

The case was developed and used with both under

graduate and post graduate students (preferably at the

beginning of the course). It is a case designed to allow in-

class work to be carried out and discussion to be

developed in general or through specific role allocation.

LEARNING OBJECTIVES

Appreciate the start-up idea and its prosecution by the

entrepreneur

Appreciate the role and function of finance

OUTCOMES

- Apply financial ratio analysis to business accounts

- Produce a market assessment on business products

- Appreciate the managerial attributes of company

leaders

- Appreciate Marketing Research

- Understand the growth mechanism