Page 23 - Case Lab Case Report

2: Visual Impact

Use visual aids to maintain your audience’s attention and

reinforce your argument especially when the following are

developed:

• introduce yourself and the team members and identify

the scope of the presentation

• identify the presentation objectives

• outline the models/frameworks used in your analysis

• analyse the questions posed in the case

• state your recommendations and show their

supporting evidence

Think of how you can make your presentation interesting

for the audience e.g. the use of colour, charts, tables etc. can

all improve the presentation style.