Page 11 - Articles Written by JGJ EF DPS

DIAGRAM 2: E-RESOURCE CASE STUDY

The e-resource case method demands:

Commitment
If the objective is to produce effective teaching then commitment on the
part of the lecturer to achieve this is high, particularly if the approach is
through the creation and development of blended learning which calls for
a greater input and maintenance of the resources. Furthermore, this has
clear resource implications for the institution which may need a
clarification of the institution’s commitment to this approach. Likewise, if
the case study is a ‘live’ one the target company is likely to be heavily
involved e.g. video interviews, access to operational systems, use of

past and current adverts etc.

Co-ordination
Each stage of the case study demands extensive co-ordination. Data
collection with the target company at first sight looks fairly easy but this
can often be deceptive for complexity builds as case research develops
e.g. secondary data generation is inevitably extensive as this is the basis
upon which most case studies are built.