Page 111 - Articles Written by JGJ EF DPS
P. 111
Abstract
The object of this paper is to examine the role short
case studies might play in an educational
landscape which is under increasing pressure to
reform itself. Here, the use of traditional business
case studies is examined in terms of whether they
are fit for purpose or whether short case studies
are more appropriate in the changing dynamics of
education provision. The answer may lie in the
concept of ‘chunking’ a form of which lends itself
to short case study development. This when
married with online, interactive, multimedia short
case studies have the potential for melding into
the changing landscape of the MBA. They provide
both a vehicle and platform for developing active
self-learning through allowing downloads to iPad
and tablet for off-line use by students.
KEY WORDS: Short Case Studies, Multimedia Cases, Off-line
Student Use, Student Engagement. Chunking.
