Page 51 - Articles Written by JGJ EF DPS

Wholesaler Functions Retailer Functions Grey Market
Vendor

Buying the product Buying the Product Buying the
Product

Promoting/Contracting Promoting/Contracting Contracting
with Retailers to Sell It with Consumers to Buy It with
Consumers to
Buy It

Inventory Risks & Inventory Risks & Store Negligible
Facility Costs Costs Inventory

Assembling Product In-store Merchandising N/A
Assortments

Sorting: Break down into Shelving N/A
small quantities

Delivery to Retailers Delivery to Customers Delivery to
Customers

Financing Retailer Buys Financing Customer N/A
Buys

Grading the Product Handling Returns Handling
Returns

Market Info Feedback to Market Feedback to N/A
Manufacturer Wholesaler

Table 2