Page 13 - BrewDog Venture Capital
P. 13
Venture capitalists ideally want their investments to be
based upon a large and growing market which is open to
entrepreneurship disruption. It helps if the customers are
receptive to new product offerings which may form an
increasing order trend in the future. The product offering
should be strong and differentiated from what is currently
on offer with the capability of commercial protection. Finally,
the existing management team must be strong with a
history of successful investors, advisors and board members
or capable of being augmented by the venture capitalist.
