Page 12 - Short Cases 1 Galaxy Note 7 Samsung Resurection Teaching Note

Bibliography

1. How Samsung’s Brand is Recovering after the Galaxy Note 7 Crisis

https://brandunderfire.com/how-samsungs-brand-is-recovering-after-the-
galaxy-note-7-crisis/ Accessed 13 03 2018

2. Samsung: Learning the Lessons for Crisis Communication
https://www.populus.co.uk/2016/10/samsung-learning-lessons-crisis-
communication/ Accessed 13 10 2018