Page 9 - Banking Industry analysis (H)
P. 9
Bargaining Power
of Buyer
Banking is a sector within a service industry and as such
buyer’s bargaining power is one of the biggest forces in
the sector. All banks offer essentially the same products.
Due to the status quo maintained by the industry, a buyer
lost by one bank will end up with another bank resulting
in a round robin situation.
Buyer power is classified as Low
