Page 24 - CL Industry Analysis
P. 24
SWOT
Characteristics of a company that convey Characteristics of a company which make
an advantage over its competitors it disadvantageous relative to its
competitors
Elements in a company’s external Elements in the external environment
environment that allow a company to that could endanger the business and its
capitalise on its strategies and profitability profitability
STRENGTHS
· What advantages does the firm have?
· What does the firm do well?
· What relevant resources does the firm have access to?
· What do others see as the firm's strengths?
Be realistic in the assessment of strengths.
In looking at the firm's strengths, think about them in
relation to its competitors - for example, if all your
competitors provide high quality products, then a high
