Page 35 - CL Industry Analysis
P. 35

PEST




               PESTEL analysis helps contextualise the external

               environmental factors facing the organisation over which it

               has little or no control.

































               Perhaps a seventh factor ETHICS should also be considered?



               PEST is a framework for identifying issues impacting
               industry competition:
   30   31   32   33   34   35   36   37   38   39   40