Page 9 - CL Industry Analysis
P. 9
Industry Trends
Economic Trends
The performance of companies will be influenced by the
fortune of the industry to which it belongs. These
companies will not all have the same impact or influence on
the industry, but they will all nevertheless need some
assessment. Generally, the following trends will exert some
influence on the industry under examination and will allow,
when analysed, greater clarity to emerge on trends that are
impacting the industry.
Market size/share/growth
Economies of scale
Economies of scope
