Page 9 - Barclays Bank (B) Teaching Note

Profile

Barclays Bank

Parent Company Barclays plc

Sector Banking & Financial Services

Tagline/ Slogan Fluent in finance; It's our business to know your business

USP Barclays has an experience of 300 years

Barclays STP

Segment Merchant and Personal Banking

Large enterprises and rich individual investors from urban
Target Group areas

Positioning Complete Banking and financial solutions

Barclays Bank Competition

• HSBC
• Lloyds

• RBS
• Bank of Scotland
• ABN AMRO
• Credit Suisse

• Goldman Sachs Group
• JP Morgan and Chase
• BNP Paribas

• Wells Fargo
• Morgan Stanley
• UBS