Page 125 - Case Lab Case Analysis

· Part B - analyse the key factors in the competitive

environment and how they impact on Mylan. As well as a

consideration are competitors, customers, wholesalers

and government with some consideration of the impact
of new entrants to the market (around 500 words).

· Part C - an analysis of the key forces in the general
environment that have an influence on Mylan and their

competitors (around 500 words).

Your report should contain an introduction that clearly sets

out how the report is structured and a conclusion that
draws together the main findings of your research. (The

combined sections should be around 500 words).

Referencing - The report must be correctly referenced. You
are expected to have a minimum of 10 references split

between news articles and academic materials. In-text

citation of data sources is required. Care must be taken to
make use of reliable sources of information and not simply

rely on the company web-site or poor quality sources.