Page 145 - Case Lab Case Analysis

The timeline shows how, in today’s digitally connected
world, momentum can grow quickly into a significant

countervailing force opposed to company actions. The

question is how can organisations react to this changing
paradigm. For Mylan, awareness was manifest as early as

June 20, 2016 when the conversation about EpiPen prices

first became constant. They might not have seen it coming

but their subsequent reactions to it have to be questioned.