Page 93 - Case Lab Case Analysis
P. 93

Withdraw Proxydychromil











                 Strengths                                    Weaknesses

                 - Well established company                   - No ethics policy


                 - international (local) coverage


                 - Financial strength






                 Opportunities                                Threats


                 - Market needs this drug                     - Financial meltdown


                 - national/international
                 coverage
   88   89   90   91   92   93   94   95   96   97   98