Page 13 - Newspaper of the Future Teaching Guide

INTRODUCTION

1: As the number of journalists get cut, the quality of newspaper
content drops. It had been suggested that one should have a
look your local printed JP paper to see how poor they are.

Furthermore, digital revenue isn't the saviour it was thought
to be.

2: Consolidation may well have been seen as the saving grace
but share price had fallen at JP. In May 2015 they were

£1.59 by April 2016 they were £0.41p per share.

3: Growth by acquisition as a strategy is fine if after
rationalisation and economies seeking it produces efficiency
savings to warrant the cost of the acquisition. However, the
plan was not a success. By 2012, the Scotsman business

had been squeezed to the point where the website was a
shadow of its former self and resources had been slashed
and hundreds of employees sacked. The Scotsman currently

averages around 30,000 sales on weekdays.