Page 290 - Bank Case Studies

“In each cycle, the aim has been to directly

encourage (or, in the case of online banking,

assume) that a combination of new entrants - so-

called challengers - and growth of minor players,

would increase choice for customers and produce

a more efficient sector. If the aim was more

competition, as outlined below, the outcome has

been perverse, leading to further consolidation
and homogeneity.” (2)

Competitive Banking Sector: (2)