Page 20 - Bank of America E Teaching Note
P. 20

However, the Justice Department initiated lawsuits

                 against Bank of America because they lied about,

                 amongst other things, asset quality.


                 The BofA brand which took years to build has been

                 tarnished and will take a great deal of will and effort to

                 restore.




                 Ethical Issue


                 BofA claimed that it was


                         “• Doing the Right Thing:


                         We have the responsibility to do the right thing for

                 our


                         customers, shareholders, communities and one
                         another.


                         • Winning:


                         We have a passion for achieving results and

                         winning—for our customers, our shareholders, our

                         communities and one another.”


                 In 2011Bank of America’s Operating Principles were


                     •  Be customer-driven

                     •  Manage risk well

                     •  Continue to build a fortress balance sheet
                     •  Deliver for our shareholders

                     •  Manage efficiency well

                     •  Be the best place to work
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