Page 30 - Bank of America E Teaching Note

reflects the stability of performance first thought highly
unlikely with the acquisitions of Countrywide Financial

and Merrill Lynch at the time of the financial crisis.

Moreover, having sorted out the domestic market

Moynihan has also been addressing the global one (see

diagram 5).

Diagram 5: Ref 3

There is little doubt that organic growth has led to

efficiency gains (Diagram 5) and that Global Markets offer

future potential. BofA has as such moved its strategy

from investment banking to retail banking with the focus

on customer experience resulting in what it might claim

to be ‘doing the right things’ and ‘doing things right’ to the

extent that it has gone through the traumas of fine after