Page 4 - Bank of America E Teaching Note

Objectives

“We just had to get rid of what was

dragging us down.”

Moynihan, CEO

There are two primary objectives for this case study on

the Bank of America.

1: The first objective is to build and develop an

appreciation of the impact the external environment has,

not only on the development of strategy but also on its

adaptation and response especially when the dynamics

of the environment change and implementation – the key

cause of company failure, falters. Building on this is the
appreciation of the internal environment and how it

combines with the external environment to support the

creation of a sustainable strategy.

2: The second objective is to develop an appreciation of

the culture, ethics and trust which impacted growth and

survival as BofA handled strategic disruption and how

that impacted on its culture and ethical proposition.