Page 33 - Bank of America E Case Study

“There will be fewer teller windows and more side-offices
where staff can sell investments and loans. It is also

trying to create a bridge between its retail branches and
its wealth-management and investment-banking

activities. It wants to drum up business from midsized

companies that would prefer to issue securities through

the investment bank, rather than take a loan, and from

individuals who would like investment options alongside

their bank accounts. It has built a new electronic

platform, Merrill Edge. That should help it compete with

Fidelity and Charles Schwab, and provide new clients for

Merrill’s brokers, now rebranded financial advisers.” (26)