Page 3 - Mylan EpiPen Teaching Note
P. 3
Mylan EpiPen Teaching Guide
Assessment
Length - As a guide the length of the report should be
around 2000 words.
Write a report
The report should use the theory discussed in your
Lectures to highlight the key issues facing the Mylan. You
are not required to cover all theory but focus on those
areas that your research suggests are the most
significant. Structure the report using appropriate theory
from the module and back up this analysis with
referenced data from a range of reliable sources.
The report structure should be as follows:
· Part A - provide a profile of Mylan. This should
consider the internal factors of the company. This may
include group structure, the number and locations of
people, financial detail over a period of time, group
objectives, etc. (around 500 words).
· Part B - analyse the key factors in the competitive
environment and how they impact on Mylan. As well as
a consideration are competitors, customers,
wholesalers and government with some consideration
of the impact of new entrants to the market (around
500 words).
