Page 101 - CL Armchair Case

highest levels of our Infectious Disease Department." -

Doctor at Massachusetts General Hospital, Oct. 8. (4)

So, Turing went into crisis mode, trying out discount

programs and struggling with PR:

"I think we are acting a little like a deer in the headlights,

and need to take some action steps now. If a hospital like

Mass General is having issues we are in trouble." - Ed

Painter, head of investor relations, Oct. 8. (4)

22nd September 2015 Shkreli announced he would reduce

the cost of Daraprim.

Shkreli said that for people without insurance Daraprim will

cost only $1 a pill. For everyone else, insurance (copayment),

which he argued was paid for by corporate America’s profits,

would cover the cost. A copayment or copay is a fixed

payment for a covered service, paid when an individual

receives service. In the United States, copayment is a

payment defined in an insurance policy and paid by an

insured person each time a medical service is accessed.

“We’ve agreed to lower the price of Daraprim to a point that is

more affordable and is able to allow the company to make a

profit, but a very small profit, and we think these changes will

be welcome.”