Page 185 - CL Armchair Case

SMART objectives

SMART objectives make it easier to assess if targets

have been met

Specific is there enough detailed information to

identify problems or opportunities? Is the objective

detailed enough to measure problems and
opportunities?

Measurable can a quantitative or qualitative

attribute be applied to create a metric?

Achievable: can the information be used to improve

performance?

Relevant: can the information be applied to the
specific problem faced by management?

Time-framed: can objectives be set for the different

time periods as targets to review against?

An objective that follows SMART is more likely to succeed

because it is clear and measurable. Moreover, it is seen as

achievable based on the available information and relevant

because it is founded on identified problems. Finally, the

timescale element provides milestones at which tasks

should be completed.