Page 191 - CL Armchair Case

The Check the status of Don’t All industries

industry the industry. Is it assume that are in a state
mature or
the industry of flux as
developing? Check is static. growth is
where the affected by
company fits in changes and
within the industry. influences that
are constantly
emerging.

Key Identify the people Don’t Organisational

players who influence the assume that structure will
power lies
provide a
decision making .
with the chart of the
CEO. managerial
positions but
you may have
to work out
who has the
real power.

SWOT Use appropriate Do not SWOT
diagnostic tools. simply use a analysis is
Start with a SWOT SWOT on its only one
and build from own. Don’t element in
there. over diagnostic
populate the interpretation.

SWOT as Use whatever
some tools you think
elements will are important
not be to your
critical. analysis.

Identify Identify and Do not Key issues

key prioritise the key mistake generally
problems for have to be
issues facing the
issues organisation. issues. tackled
immediately