Page 42 - CL Armchair Case

Blackthorn realised he was firmly on the horns of a

dilemma. A dilemma which challenged the very survival of

the company. Moreover, where he had been trying to

change the culture of Phissons with a move away from the

traditional transactional command-and control to a more

transformational one where the focus of attention was on

work on culture where people are brought with him,

instilling pride in the mission of the enterprise, and

delivering benefits to the societies from which they interact.