Page 55 - CL Armchair Case
P. 55
The Future Market
Phisson’s markets would
initially comprised the UK and
Europe and it seemed that its
natural extension would be
into the Northern American
market. These would be
followed by entry into the South American and Australian
markets. However, industrialisation and globalisation with
its associated increase in asthma sufferers held out the
possibility of the developing world following the pattern of
the developed world with increasing numbers of asthma
sufferers.
Based on the information provided what should
Blackthorn do?
