Page 71 - CL Armchair Case
P. 71

Withdraw Proxydychromil











                 Strengths                                    Weaknesses

                 - Well established company                   - No ethics policy


                 - international (local) coverage


                 - Financial strength






                 Opportunities                                Threats


                 - Market needs this drug                     - Financial meltdown


                 - national/international
                 coverage
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