Page 4 - BrewDog Entrepreneurship

Introduction

An entrepreneur is an innovator, to some extent an industry

disruptor, who introduces something new to the firm, the

economy, or industry sector. The entrepreneur is thus a

developer who sees an opportunity for growth in the target

market. Generally, entrepreneurship is synonymous with

resourcefulness, ingenuity, and the ability to take calculated

risks in order to achieve this growth and related profitability.