Page 5 - Kirin Holdings Case Study

Source: (3) Members of the Kirin Group number 30,464 worldwide.

“Don’t fear failure, embrace the
future!”

Yoshinori Isozaki (2)

In 2015 Yoshinori Isozaki became

Kirin Holdings’ CEO and President

and immediately reassessed Kirin’s

strategy. By 2016 the company’s 2016–2018 Medium-Term
Business Plan (16MTBP), (See Appendix 1) was put into action

as the first step in achieving its Long-Term Management

Vision. This required the reinforcing of its beer business
earnings base, by pursuing structural reform of low-profit

businesses, and driving forward its pharmaceuticals and

bio-chemicals businesses. (See Appendix 2)

In 2017, as the Brazil unit was about to get back into the
black (See Appendix 9) Kirin sold it to a major Dutch brewing

company (Heiniken) for approximately 74 billion yen. (2)