Page 70 - General Cases 1

Walmart & Coca Cola

However, Miracle Mattress were not alone in using tasteless

promotions. One Walmart store in Panama City, Florida

also had an elaborate sale display of Coca Cola
products stacked to resemble the World Trade Twin

Towers. It appeared not to have occurred to management

that the display might be in poor taste until, once again, it

was pointed out by a Twitter user (Shawn Richard/Twitter) who

happened to be shopping there.

The display, designed to commemorate the coming 15th

anniversary of the 9/11 attacks, was topped off with a

banner of the New York City skyline, which carried the Coca-
Cola and Walmart logos and was captioned: “We Will Never

Forget”. Beneath the banner was a sign advertising a

rollback sale price of $3.33 on multipacks of Coke, Coke Zero
and Diet Coke.

Source: Shawn Richard/Twitter